For those with an email list.

If you're about to launch a new product or service then you need a Launch Campaign to bolster anticipation and round up as many sales as possible.

To ultimately get the most out of the launch as well all your time, energy and resources you put into developing the product.

There's a lot more to it than excitingly announcing your new product, reminding them of the launch date, and then launching it.

There are stages to it, with layers of intent, all to build demand for your product.

The Launch Campaign will do this by sending emails that specifically:

• Incite curiosity

• Amplify pain points

• Increase desire

• Garner loyalty

Capturing different customers along the sequence with varying needs, increasing your overall sales.

It'll also include curating a specific sequence order using different frameworks to:

• Increase excitement for the launch

• Build loyalty through story telling

• Position your product as the solution to your readers' needs

Taking your customers on a short but visceral emotional journey with each email, to convert more readers into buyers.

And the there's the actual articulation of value. The way the words are strung together that maintains the integrity of your brand's temperament. While also invoking emotions that the reader's aren't used to feeling with your brand.

The Campaign will accomplish this when I:

• Use the discovery call to learn about your brand in length and it's personality

• Stay just within the scale of emotion that your brand normally expresses with subtle "drawing over the lines" to punctuate meaning

• Articulate value through authentic expression, the opposite of being salesy

A well executed Launch Campaign is the difference between a successful launch and a sub par one.

Take advantage of the unique opportunity of a product/service launch and set yourself up for success with a well designed and executed Launch Campaign.

I'd be happy to answer any questions you may have.