The Challenge and Opportunity

As the corporate leadership team of Beltone, a nationally recognized hearing healthcare brand, evaluated new business solutions to bolster their network of medical practice owners, they faced uncertainties regarding which software and service providers would most effectively fulfill the requirements of their community.

Their primary focus was to find providers that had the relevant experience to help build the online presence of each practice owner so they could attract more new patient leads.

With limited time to vet and interview multiple providers for each services' category, Beltone leaders turned to ShapeConnect to find vetted providers they could trust.

Accelerated Software and Services Selection

To pinpoint the right online growth partners for Beltone, we launched a benchmarking survey for practice owners to assess their issues and performance goals.

The survey insights enabled us to pinpoint a web design and marketing agency with a medical focus, as well as a PR firm experienced in serving businesses with multiple locations. Our Solutions Experts collaborated with Beltone leadership to ensure the services were appropriately scoped and integrated into Beltone's Solutions Marketplace & Partner Hub via ShapeConnect.

Successful Results for Member Companies

As dozens of medical practices started leveraging the new online services, they began to see improvements in their website performance, social media engagement and news media placements.

Several practices got started by updating their website or designing a new one so they would be in the best position to convert leads with their online marketing efforts.

After shoring up their websites, practice owners began to use a combination of social media and PR to gain visibility and educate their communities on important hearing healthcare topics.

The Results: In just over 12-months, the Beltone network has reached almost 100 placements in news media outlets including ABC, CBS, The Miami Herald, The Weather Channel and more. Beltone's media content has exceeded over 4 billion impressions across different channels and publications! In the image below you can see the website traffic spikes for Beltone's Arizona locations based on their recent media placements.

The visibility and growth has not only helped individual owners but also the Beltone corporate brand in recruiting new practice owners to the network. Member companies in the Beltone community saved 10% on all business services they purchased through ShapeConnect.

If you lead a business network or association and want to bring vetted solutions that are specific to the needs of your members, reach out to us at [email protected].