Situational Analysis

After working with ShapeConnect to select vendors to develop a strong website and social media presence, Beltone Hearing Centers of Arizona was ready to gain visibility and more importantly thought leadership in its local market.

To accomplish this objective, we assisted Beltone Arizona in choosing a vetted PR firm from our platform of premier business and practice service providers. The selected firm possessed significant experience in securing features for medical practices and multi-location businesses on television, podcasts, and prominent print media.

Execution Plan and Solutions

To get started, our PR partner met with Beltone Arizona to gain an understanding of their brand, people, and patient experience.

From there, the PR team put together unique storylines and pitch angles, yielding numerous interviews with media outlets such as CBS, ABC, and the Arizona Physician’s podcast.

Click here to watch Kory Castro on CBS Arizona.

Winning Results

Belone Arizona has garnered tens millions of impressions and significant increases in website traffic and online bookings from new patient leads. Below, you can see the website traffic spikes for Belone Arizona every time a news media story hits.

They say “advertising is what you pay for, and PR is what you pray for.” Connect with us for a consultation and become a thought leader with your target audience.

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