Live Athletics

Situational Analysis

Live Athletics, a physical therapy clinic specializing in athletes, engaged ShapeConnect to enhance their website experience and increase conversions with both new clients and employees.

Execution Plan & Solutions

Upon reviewing the existing website and competitor sites, it was determined that a website refresh would best achieve Live Athletic’s goals. The problem was not only inadequate traffic, but also converting once they reached the site.

Old version of the site:

The old version of the site had to many different 'Calls-to-Action" and wasn't personalized in a way that showcased the staff members and training programs that makes Live Athletics different from other Physical Therapy clinics.

New site (image is a video!):

The new site clearly identifies that the clinic focuses on athletes. Calls to action are clear throughout the site with “Book Free Consultation” vs. Submit for a Consultation Call.”

Additionally, “Careers” is prominent in the banner and is tagged correctly so Google Jobs is able to include open positions in a search.

After the refreshed site was launched, Live Athletics engaged with an expert PR firm through the ShapeConnect platform to build trust. PR also assists with hiring prospective employees who want to work for thought leaders in the physical therapy field and a business that is seen as on the forefront and growing.

Winning Results:

First, conversions in just the first three months after the website launch grew by 3,450%!

Second, Live Athletics was featured in several news publications inluding MSN and Live Strong with the support of one of our vetted PR firms who obtained the opportunities.

Third, the improvements to Live Athletics web presence has grown staff from 10 employees to 15 employees, with even greater potential ahead as they build onto their strong digital foundation.

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