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Rising Success with ShapeConnect: Hoists.com Doubles Sales Through Automation

Brian Zielinski
October 24th, 2025

Rising Success with ShapeConnect - Hoists.com Case Study

Business Background:

Revitalizing an industry legacy predating the Roaring Twenties, hoists.com is an emerging e-commerce business dedicated to “elevating standards in industrial lifting equipment” and driven to be the primary choice for all hoist and crane equipment needs. Relaunching operations in 2024, the company has grown quickly, prompting business leaders to re-evaluate workload processes and procedures in order to keep pace with customer and supply demands. ShapeConnect was happy to aid them in their quest to raise the bar.

Challenges To Be Solved:

  • Streamline Workflow Operations
  • Increase Workflow Efficiency
  • Optimize Software Functionality

Situational Analysis:

ShapeConnect Chief Information Officer (CIO) and resident Software Solutions Expert Mark Kennedy met with company leaders to identify and assess the operational areas in need of improvement. Taking time to understand the company’s unique needs, he collaborated with inside personnel to devise and implement a comprehensive plan to address the challenges at hand.

Upon its relaunch in January 2024, the company’s business had been modest. Online transactions were initially processed manually without much effort or complication. Soon, incremental upticks brought about by mounting online visibility quickly garnered the attention of clients, rendering existing workflow methodologies obsolete.

Seeking to leverage the full functionality of existing software, Mark connected with an independent software vendor (ISV), requesting value-added capabilities that would enable robust communication between the company’s business management software, Acumatica, and open-source e-commerce plugin. The increase in proficiency spurred substantial advantages.

Client Actionables:

  • Modernize Process Flow
  • Improve Technology Stack Capabilities
  • Streamline Customer Experience

Outcome:

Integration of the company’s business management software and open-source e-commerce plugin virtually automated workflow processes and operations overnight, saving the company up to 40 hours a week in labor cost. As a result, employees are now able to focus more on customer service and satisfaction than data entry. In fact, ShapeConnect and company leaders are currently in the process of refining and modernizing workflow and business operations even more, with the goal of completely automating the customer’s entire purchasing journey by the end of the year.

Winning Results

Exponential Growth

  • June 2024 - $4 million in revenue, Sales Numbers:132
  • June 2025 $10 million in sales, Sales Numbers: 295

Software Integration and Automation

  • Faster Customer Transactions
  • Customized Technology Stack

Cost Savings

  • Eliminated 40 Hours in Weekly Labor Costs
  • Increased Operational Efficiency