Situational Analysis

Working together with Sr. Business Advisor, Yvonne Petterson, Madden & Bergstrom determined that a new website with a secure client portal was needed to better serve lawyers in obtaining surety bonds. With COVID-19 disrupting the traditional in-person process for working with a surety bond provider, Madden & Bergstrom sought to get a head of the curve by digitally transforming their customer journey. From automating social media marketing to executing bonds and collecting payments online, we brought strategies and vetted vendors to Madden & Bergstrom to simplify change.

Website & Technology Improvement

• Through ShapeConnect’s B2B matching platform and partner vendor community, Yvonne quickly connected Madden & Bergstrom with the Awesome Web Designs Agency.
• Their website experts and content writers created a well-designed, easy to use website platform for Madden & Bergstrom customers in less than three weeks and within the client’s budget.
• Yvonne also identified an affordable video content firm in JB Visions to help Madden & Bergstrom produce two videos that showcased the new surety bond processing website. Since the launch of the new website platform and digital payment system, revenues have increased by over 30%.

Winning Results

Cost savings & Accelerated Growth

• A new online web platform within three weeks to meet customer demand
• Client saved over $3k on their new web platform working with the agency ShapeConnect selected (compared to the quote they received from an outside agency)
• 30% YOY revenue increase