Situational Analysis:

McNabola Law Group sought our expertise to transform their online presence and raise the profile of the firm’s lead partner. With the help of our solutions experts and vendor selection platform, we successfully implemented an online growth plan, leveraging a pre-vetted website provider and marketing firm from ShapeConnect to achieve both objectives.

Execution Plan and Solutions

New Website Launch: This was the first step and imperative for accomplishing both goals. The new website includes clear messaging, calls to action and robust resources. McNabola chose one of our most established web development firms through our platform and utilized its specialty content writer resulting in a clear, modern, & professional site that builds trust.

The old website banner - Limited information and visuals to establish credibility.

The new website banner - Clear and eye-catching information to demonstrate what makes McNabola law unique.

The type of law practiced, location served, easy navigation and multiple methods of contact are front and center. It is also optimized for mobile devices.

SEO: With a new website in-place, our next step was to provide an expert SEO firm to help drive traffic both to the site and to enhance the lead partner’s profile. This is ongoing, but has led to an 87% increase in organic traffic to the website as well as moving the lead partner’s profile to first place on Super Lawyers and to the 13th on Lawyers Justia.

Social Media Management: Once the website was in phenomenal shape and SEO was driving traffic to the site, we suggested a greater social media presence to further increase trust in the firm and increase referral traffic. McNabola Law Firm selected a professional social media management firm through the ShapeConnect platform specializing in online engagement.

Winning Results:

• Web visitors through organic search up 87%
• LinkedIn New Followers up 200%
• LinkedIn Post Impressions up 280%
• Increased ranking on prominent lawyer review sites.
• Enhanced reputation management.

If you are looking for a cost-effective plan for growth and greater efficiency, get signed up on ShapeConnect here and share your goals.

You will have a dedicated team of solutions experts and match with the right tools and partners to move your business forward.