Email Marketing Journey Map + Email Content
Posts By Ghost

Every business should have email nurturing journeys for key customer segments and referral partners. Entering your customers and prospects into automated nurturing campaigns keep your brand and services top of mind. It's a noisy world but you can break through with engaging content and consistency.


Email Marketing Journey Mapping
1 months
delivery time

Professionally written emails for each identified stage in the email journey blueprint. Each email is tailored to engage, inform, or call the subscriber to action, depending on the pathway stage.

Email Marketing Journey Mapping + Written Email Content
1 months
delivery time

With this upgraded package of support we will both map the emails you need to engage your target audience and then write all of the copy for 10 emails. Each email is tailored to engage, inform, or call the subscriber to action, depending on the pathway stage.

About Posts By Ghost
Marketing & Advertising
Unbeatable, measurable SEO strategy at your fingertips! We're a women-owned and led small business with a team of SEO experts and content strategists who understand the importance of combining the complexities of technical SEO with the effectiveness of awesome content writing. Our data-driven strategies allow us to "steal" your competitors' traffic, but in a completely white-hat and legitimate way! Our core team has been working together for over a decade with NO turnover. Why? Because we help our clients achieve awesome, measurable results - year after year. We want to help your business, too. Reach out to get in touch.
Company Experts
Niki Robinson | Solutions Marketplace | ShapeConnect
Niki Robinson
Niki Robinson is a wild word wrangler, urban explorer, and overall nerd living and working in downtown Milwaukee, Wisconsin. As President of the growing team of talented content creators and SEO experts at Posts By Ghost, her current passions include content strategy, SEO/data analysis, and practical applications for artificial intelligence. She's the creator of the 90-Day SEO Bootcamp for Bloggers and she serves as the Milwaukee StorySLAM Producer for the international live storytelling organization, The Moth.

Project Phases


1. INTRO CALL: We set up a Zoom consultation to understand the client’s current email marketing status, goals, target audience, and any specific challenges. This call can be scheduled here.

2. SEND DEPOSIT INVOICE: Once the client has committed to the project, we send a deposit invoice for half the total projected amount.

3. EMAIL PATHWAY BLUEPRINT CREATION: Based on our initial consultation, we draft a preliminary Email Pathway Blueprint. This includes potential touchpoints and segments. The client reviews and provides feedback, then we refine until the blueprint aligns with client expectations.

4. EMAIL CREATION: Our team of writers crafts engaging content for each stage identified in the Blueprint. We ensure each email aligns with client’s brand voice, desired actions, and overall marketing goals.

5. SEND COMPLETED EMAILS: We send over the email content pieces in a Google doc or a Word doc (whichever the client prefers).

6. REVISIONS: Two rounds of edits are always included as standard, with our objective being to always try to get it right the first time, of course. We will edit each email until it is to the client’s liking. Note: We reserve the right to restructure our relationship with any client who insists on an above-average amount of revisions.

7. FINAL APPROVAL: Upon finalizing the email content, we present the full package: the Email Pathway. Blueprint accompanied by the expected number of emails. We work to ensure you have a clear roadmap for how and when to use each email.



Create intricate mapping of email pathways tailored to client subscribers. Craft compelling email content, ensuring a harmonized subscriber experience.

Select Package
Email Marketing Journey Mapping
Timeframe: 1 months
Email Marketing Journey Mapping + Written Email Content
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